Core Values
Core Values
“At Towers Collective, our Core Values are more than guiding principles—they are the pillars upon which we build our vision, shape our culture, and define our legacy.”
Inclusivity
“Everyone has a place at Towers Collective.”
At the heart of Towers Collective is a commitment to creating a community where every individual feels valued, respected, and empowered. We believe that diversity is not just an asset but a necessity for innovation and growth.
Why It Matters:
Inclusivity fosters creativity, collaboration, and a stronger sense of belonging. By welcoming students from all disciplines, backgrounds, and perspectives, we build a collective that thrives on unique ideas and shared goals.
How We Live It:
Hosting events that are accessible and relevant to all members, regardless of their field of study or level of experience.
Partnering with organizations and sponsors that align with our commitment to equity and inclusion.
Creating leadership opportunities that are open to all members, ensuring everyone has a chance to contribute.
“Inclusivity is not just about inviting everyone to the table—it’s about making sure every voice is heard.”
Professionalism
“Setting the standard for excellence in everything we do.”
Towers Collective operates with the mindset of a Fortune 500 company. From our corporate-inspired structure to the way we conduct our events, we hold ourselves to the highest standards of professionalism.
Why It Matters:
Professionalism prepares our members to excel in their future careers and builds credibility with sponsors, partners, and the university. It ensures that every interaction with Towers Collective reflects the integrity and quality we stand for.
How We Live It:
Structuring our organization with defined roles, responsibilities, and accountability.
Providing workshops on professional skills, such as public speaking, resume building, and networking etiquette.
Ensuring that our events, communications, and partnerships uphold the reputation of Towers Collective and MacEwan University.
“Professionalism is the foundation of trust—trust in ourselves, in each other, and in the legacy we’re building.”
Social Engagement
“Meaningful connections drive meaningful impact.”
We believe that no one achieves success alone. Towers Collective is built on the power of relationships—between students, industry professionals, sponsors, and the wider community.
Why It Matters:
Social engagement creates opportunities for learning, collaboration, and growth. It builds networks that last long after graduation and helps members develop the interpersonal skills essential for leadership.
How We Live It:
Hosting networking events that connect students with professionals from various industries.
Creating a welcoming atmosphere at every event, ensuring that members feel comfortable building new relationships.
Encouraging collaboration through group projects, workshops, and mentorship programs.
“Social engagement is more than networking—it’s about creating a community that supports and uplifts one another.”
Growth
“Empowering students to reach their full potential.”
Growth is at the core of Towers Collective’s mission. Whether it’s professional development, personal growth, or organizational impact, we are committed to helping our members, partners, and the collective itself evolve and excel.
Why It Matters:
Growth ensures that Towers Collective remains dynamic and forward-thinking. For our members, it means continuous learning and preparation for the challenges of tomorrow. For our sponsors, it means investing in future leaders who are ready to make an impact.
How We Live It:
Offering skill-building workshops on leadership, communication, and technical expertise.
Encouraging members to step into leadership roles within the organization.
Regularly evaluating our goals and initiatives to ensure they align with the evolving needs of our community.
“Growth is not just about reaching new heights—it’s about lifting others as we climb.”
Why Our Values Matter
At Towers Collective, our Core Values are more than just words. They are the principles that guide every decision we make and every action we take. Whether you’re a member attending your first event, a sponsor considering a partnership, or a university partner supporting our mission, these values ensure that everything we do is meaningful, impactful, and aligned with our shared vision.
For Members:
These values create an environment where you can learn, lead, and succeed.
For Sponsors:
They reflect the kind of leaders you’re investing in—ethical, driven, and community-focused.
For MacEwan University:
They reinforce the university’s reputation as a hub for talent, innovation, and leadership.